Four kinds of projects, built the same way: a system first, then the pieces that use it.
Logo SystemsIdentity systems built from a single mark — logotype, lockups, colour, and the first set of applications, tested together before anything ships.Quoted per project
Packaging DesignLabels, cartons, and print files that read on the shelf and hold up in the hand, built from the brand's existing identity system or a new one.Quoted per project
Poster DesignTypographic posters for cultural clients — festivals, lectures, exhibitions — built as a series rather than a single print.Quoted per project
Type Design & SpecimensCustom and customised typefaces, drawn in-house and shown as specimens rather than as generic type samples.Quoted per project
Type Specimens
Specimen sheet, custom display typeface.
Letterform studies for a client wordmark.
Specimen book, full character set.
Weight grid, variable typeface.
Letterpress proof, display cut.
Specimens pinned up during review.
About the Practice
I run a type-led design practice that treats every project like a page in a longer monograph: considered, high-contrast, and built to hold up at any size.
Identity systems for brands that need to say one thing clearly
Packaging that reads from the shelf and in the hand
Posters and printed matter for cultural clients
Original and customised typefaces, drawn in-house
I work directly with founders, art directors, and in-house teams, from the first sketch to the final production file.